Market analysis is the process of assessing and evaluating the dynamics of a specific market within an industry. It involves studying factors such as market size, growth trends, competition, customer preferences, and pricing strategies. The purpose of market analysis is to gather data that informs business decisions, guides marketing strategies, and identifies opportunities and risks within the market.
This analysis typically includes examining demographic characteristics of the target audience, market demand, supply conditions, and the competitive landscape, along with SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. By understanding these elements, businesses can develop more effective strategies for entering or expanding within a market, optimize their product offerings, and better meet the needs of their customers. Overall, market analysis is a crucial component of strategic planning and is used for making informed decisions to enhance a company’s competitive edge and profitability.
Market Overview The New Zealand sharemarket experienced a minor dip, continuing a trend of fluctuations influenced significantly by the performance of Fisher and Paykel Healthcare. Despite the turbulent nature of…