International Business refers to the exchange of goods, services, and capital across national borders. It encompasses all commercial transactions that take place between entities in different countries, involving trade, investment, and the management of operations in multiple markets. This field includes various activities such as exporting and importing products, conducting foreign direct investments, and navigating the complexities of diverse regulations, cultures, and currencies. International Business also involves strategic planning and analysis to optimize market entry and competitiveness in the global marketplace. It requires an understanding of global economics, cultural differences, international laws, and trade policies. The objective of businesses engaging in international operations is to expand their market reach, enhance profitability, and leverage global resources for growth and innovation.
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