Business Intelligence (BI) refers to the technologies, practices, and tools used to collect, analyze, integrate, and present business data. The primary objective of BI is to support better business decision-making. It involves transforming raw data into meaningful insights through data analysis and reporting. This can include the use of various analytical methods, data visualization tools, and performance metrics to understand business trends, operational efficiency, and market dynamics. BI systems enable organizations to gather data from various sources, such as databases, spreadsheets, and cloud services, and to generate reports and dashboards that provide actionable insights. By utilizing BI, businesses can make informed decisions, identify opportunities for growth, optimize operations, and improve strategic planning.
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